Key Themes for T2 Mobile

1. Brand Repositioning: From 9mobile to T2 Mobile 2. Customer-Centric Digital Solutions 3. Infrastructure Modernization and Expansion

Research and Objectives Overview

Establishing SMART Communication Goals

To effectively reposition T2 Mobile, four SMART communication objectives have been outlined: 1. Brand Awareness: Increase unaided brand awareness among urban Nigerians aged 18-35 to 40% within 12 months. 2. Perception and Trust: Improve network reliability perceptions and raise Net Promoter Score by 20 points. 3. Customer Acquisition: Acquire 1.5 million new subscribers within 12 months. 4. Engagement and Loyalty: Increase app downloads by 300% and average data usage by 25%.

Target Stakeholders and Messaging

Engaging key partners for T2 Mobile's success

T2 Mobile's strategic communications must focus on diverse stakeholders including: • LH Telecommunication Limited: Majority owner of T2 Mobile. • Customers/Subscribers: Vital for brand reputation and growth. • Regulatory Bodies: Ensure compliance and operational standards. • Strategic Partners: Collaborations for enhanced services. • Employees: Their engagement is critical for organizational success. Effective messaging should emphasize T2's commitment to innovation, reliability, and community, tailored for both Nigerian and UK audiences.

Integrated Communication Strategy

Leveraging PESO Model for Effective Outreach

T2 Mobile's integrated communication strategy utilizes the PESO model to maximize reach and engagement: • Paid Media: Invest in targeted TV, radio, and digital ads. • Earned Media: Generate press coverage and media relations. • Shared Media: Foster user-generated content and influencer partnerships. • Owned Media: Enhance the official website and social media presence.

Embrace the T2 Transformation

Join us in redefining Nigeria's digital future

• Innovate to lead: Focus on cutting-edge technology and customer-centric services. • Build trust: Prioritize reliability and responsiveness to regain customer loyalty. • Engage the community: Connect deeply with local culture and drive digital empowerment.